Welcome and thanks for checking out the site!
We initially started this website as a way of connecting with other fishermen in Ireland and to share our experiences as we travel across the country to find our next secret fishing hole.
Two friends, Joe O'Toole and Sean Burke, founded fishing tackle Joe. For over 15 years, we’ve been fishing in the United States & Ireland, enjoying the precious lakes, ponds, rivers, and streams, and the fish that the water provides. We share this bond with other fishers and know that there is nothing more satisfying than reeling in a prize-worthy catch after a long day on the water.
Fishing is a way of life for many people, and for us, it’s more than a hobby. The problem with the fishing industry is that corporate suits that couldn’t tie a Palomar knot to save their lives run it. They don’t have an appreciation for the sport, and all they’re concerned about is creating the next gimmick that inexperienced fishers will buy.
After being exposed to this market, we decided that after years of overpaying for quality fishing lures and tackle, it was time to jump into the mix! We chose to design and manufacture our own products and pass the savings onto our fellow fishers, so they can spend less money on the bait and lures they need, and spend more time out on the water without fussing with inferior products.
How do we keep the prices low? We make our products ourselves! We operate a facility in UK where we have full control over the quality of our baits and lures. Because we’re fishermen ourselves, we know that makes a good fishing lure and what makes a bad one. This control allows us to keep costs low while maintaining above industry-standard quality.
We’re just getting started, and we’re excited to share our love of the sport with you! Check out the online store and stay tuned for new and exciting news from us in the future!